Personal Statement Pursue School Counseling - 914 Words

The first time I went to counseling was in 2003, I was nine years old. My counselor s name was Julie, and we played together. She had a room filled with toys that became my safe haven after my parents divorce. She would sit with me while I played and ask me questions about whatever activity I had chosen that day. I didn t know it at the time, but the impact that Julie had on my life was tremendous. She gave nine-year-old Ashley a place to focus her emotions and make sense out of words like â€Å"divorce†. She helped me make a smooth transition into life in two homes and later helped me through the death of my father. Although I’d like to say â€Å"Because of Julie, I wanted to become a counselor†, I can’t because it simply isn’t true. My decision to pursue school counseling was not immediate. It came about through a series of college transfers, academic advising, mentors, personality tests, and a seriously emotional night with myself (and a glass of wine). I like to joke that I suffer from stupid kid syndrome. In high school, I believed myself to be the most stupid girl at my school. I got awful grades, never studied, and was much too concerned with having a boyfriend. However, in years since, I have come to realize that I m quite the opposite of this girl I was convinced to be. I m actually very intellectual, analytical, inquisitive, and have a thirst for learning. All this to say that this syndrome occasionally makes me feel like maybe I m not so smart after all. InShow MoreRelatedPersonal Statement For Pursue School Counseling1253 Words   |  6 PagesI desire to p ursue school counseling as my career to become an effective and successful leader in this profession. Why? I have always held a passion for touching the lives of the youth in a great and positive manner. 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Prior to the 19th century, individuals with mental health issues were widely considered to be demonically possessed, thus contributing to the stigmatization of mental illness and the proliferation of poor treatment conditions. However, in the 1800s, there was a dramatic change in mental healthcare in the U.S. The government took a proactive role

Corporate Deviance And Corporate Social Responsibility

Generally, organizations are concerned with giving back to the society in order to appreciate the contributions of the host community to their growth, sustainability and survival according to Oko Agbonifoh (2014). Using this as the basis of their operations, corporate alertness is increasingly being given to corporate social responsibility philosophies. Most business organization thus work on the idea of maximizing the positive effects of their operation on the society as the negative impacts of these operation are minimized - Farrell and Fraedrich (1997). This is the thrust of corporate social responsibility as considered an obligation among businesses in the advanced societies of the globe. Oko Agbonifoh (2014) further posited that businesses come to play for the purpose of meeting the desire of shareholders. Thus, Friedman (1970) argues that the major social responsibility of business is to use its resource to engage in activities designed to maximize its profits so far it stays within the ambit of the game, without deceit or fraud. Unfortunately, most laws formed due to public outcries have poised danger to profit maximization, thus the wellness of shareholders. Most of these sayings relate to the obligations business organizations have to those whose physical energy and activities can have effect on the achievement of corporate aims as stakeholders as well as members of the public in respect to the conservation of ecological environment and the public safety. 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Landing at Inchon Free Essays

Landing at Inchon: Foolish Risk or Calculated Gamble? Campaign Analysis: Operation CHROMITE The Ultimate Challenge for the Commander is deciding on where and when to commit forces to best leverage available combat power against the opponent. General Douglas MacArthur has been criticized for his decision, even though it succeeded, to make the invasion of Korea at the harbor of Inchon. This paper explores the legitimacy of that decision based on the principles of military power. We will write a custom essay sample on Landing at Inchon or any similar topic only for you Order Now A popular military aphorism is that victory has a thousand fathers, while defeat is an orphan. The American invasion of Inchon during the Korean War must certainly be the exception to this. General Douglas MacArthur, loved by some, hated by others, rightfully deserves all of the credit for such a bold and audacious decision. In retrospect, his decision deserves perhaps a bit more circumspection. If Inchon had failed, whether tactically or strategically, not only could the war’s outcome have been different, but most certainly MacArthur would have been lambasted in his own time, as well as our own by arm chair theorists and generals. Was his decision soundly based in military principles, balanced by ends to means? Or was it a gambler’s last toss of the dice? America’s war aims at the onset of the Korean War were simple: Drive the North Korean People’s Army (NKPA) out of South Korea, back across the 38 th parallel and re-establish peace on American terms. These were the explicit aims. The strategic priorities will sound strikingly familiar to those familiar with strategic debate in this era of Bosnia, Somalia, Haiti and Operation Desert Storm: End the war as quickly as possible and keep U. S. casualties to a minimum. Even in the 1950s, there was a political drive to keep wars short and bloodless; to attain national ends without expending resources. Perhaps the national tendency to hope to attain something for nothing is a fundamental characteristic of America. For the North Koreans, the opposite was true. Kim Il Sung’s aim was to reunify the two Koreas. Since he could not accomplish this politically, he resorted to military means to gain a political end. He had committed North Korea’s limited resources and manpower utterly and completely to the reunification of the Korean peninsula. Kim Il Sung may not have realized it, but he had two possible branches of strategic priorities. The first was to drive the Americans out of the Pusan Perimeter and back to Japan, thus allowing him time to consolidate his hold politically, socially and militarily on Korea. The second branch, far more subtle, would have been to keep the Americans bottled up at Pusan and continue to attrit American lives, while consolidating his hold and strengthening his long logistical tail. By killing Americans, North Korea could make victory appear extremely costly to the American government and perhaps wear down the political will to fight. The political will to fight would be backed up by how the American military would actually conduct the fight. American doctrine has historically been framed by the notion of preparing to fight the next war as the last one was fought. While this type of doctrinal thinking came back to haunt the U. S. in Vietnam; strangely enough, it was the correct approach for Korea. The American military had of course, only just finished fighting World War Two five years prior to North Korea’s invasion of South Korea. While the U. S. orce structure had been dramatically drawn down and was unprepared to fight the next war, its doctrinal approach to waging war had not changed. American doctrine during the previous war was offensively oriented, relying primarily on the infantry to hold key terrain once the enemy had been pushed off. The attrition of enemy forces was secondary to seizing and defending ground. Offensive action was used to envelop a foe’s flank, without resorting to frontal assaults. Armor’s role was to gain the initiative either with an envelopment or a penetration at a weak point in the enemy’s front. Tanks were regarded as the best weapon to kill another tank. The doctrinal use of artillery and close air support made great strides during World War Two. By the end of that war, the U. S. Army was very good at conducting offensive war, largely because they did not have to defend their own homeland as the German Army had been forced to do. However, American defensive doctrine was weaker. Reliance on fortified strongpoints made penetration of American lines easy, as the 1 st Armored Division discovered to its regret during the opening phase of the Kasserine Pass battles. A strongpoint defense with mobile armored counterattack forces might work against an attacking tank division, but it was ill-equipped to deal with an infiltrating infantry force which attacked at night, bypassing the strongpoint and raided logistical bases. On the whole, the experience of the previous World Wars had molded the American commanders’ methods of waging combat. General Douglas MacArthur had been a regimental commander during World War One and an Army commander during World War Two. During both of his previous experiences, he had relied on boldness, audacity and the offensive to gain and maintain the initiative over his opponents. MacArthur’s brilliant use of amphibious operations in the Pacific against the Japanese had already provided him with the experience necessary to decide on an amphibious landing at Inchon, far behind enemy lines, to cut off the North Korean logistical lines of communication and quickly recapture the capital of South Korea, Seoul. As the American doctrinal approach to the operation was the same as in the previous conflict, so essentially were the forces at MacArthur’s disposal The U. S. Army force structure was centered on the pre-eminence of the infantry divisions, with integrated armor support. An infantry division had three regiments, with three battalions each, and four infantry companies per battalion. The division also had one tank battalion, parceling one company of M-24s (outgunned in comparison to the Russian made T-34 which the North Koreans used) to each regiment. During the drawdown which followed World War Two, the number of infantry battalions per regiment was reduced by one. The infantrymen’s arsenal largely consisted of small arms, mortars and heavy machine guns. However, the infantry had no truly effective anti-tank weapon. The standard issue 2. 36 inch rocket was no match for the thick armor of the T-34. The three division artillery battalions (one per infantry regiment) had also suffered cutbacks, dropping from three batteries each to two. With this structure, the X Corps, commanded by Major General Almond, was established to conduct the amphibious assault at Inchon. X Corps consisted of the 1st Marine Division, plus one regiment withdrawn from the Pusan Perimeter in order to bring that Division to a full wartime strength of three regiments, and the 7th Infantry Division. While X Corps was the assault force, overall command and joint support was under the umbrella control of Joint Task Force (JTF) 7, with seven subordinate task forces. JTF-7 was a true joint operational command, incorporating Navy, Army and Marine units in order to support the assault force. JTF-7 would strike the North Koreans at a weak, unprepared point, effecting surprise and mass before the North Koreans could react. North Korean military doctrine closely resembled the Chinese model. Mao Tse Tung’s approach was to avoid strong points and infiltrate an enemy’s lines to hit the weakly defended rear areas, in order to destroy vital logistical areas. The North Koreans were not as road bound as the American army was, which gave them more flexibility than the Americans. North Korean equipment was largely Russian and Chinese made, including the awesome Russian T-34. The North Korean force structure closely resembled the Chinese and Soviet triangular formation. On the offense, the two up and one back method was used. On the defense, this formation was reversed. The infantry division’s main body was usually preceded by four tank battalions, whose objective was to punch through an opponents main defenses and continue on into the rear areas, leaving the infantry to mop up. While sorely lacking in air support with only nineteen outdated Soviet aircraft and almost no navy to speak of, the North Koreans did possess the T-34 tank and towed artillery. In the Inchon/Seoul area, the 3 d, 10 th and 13 th Divisions were astride the Seoul-Taejon-Taegu highway, within easy striking range of the landing areas. Some 400 soldiers of the 3 d Bn, 226 th Independent Marine Regiment and elements of the 918 th Artillery Regiment defended Wolmi-do Island, the invasion’s initial objective. North Korean shore artillery consisted of 75mm guns inside concrete revetments. Operation CHROMITE succeeded for several reasons. First, the U. S. (with British assistance) was able to establish and maintain air supremacy; strike aircraft were able to hit North Korean units during daylight hours and attrit units in the Seoul-Inchon area. Control of the skies permitted the isolation of the invasion area and prevented reinforcing units from reaching the invasion area. Control of the sea permitted the logistical support of the assault force without fear of interruption by enemy surface or submarine forces. The presence of a secure logistical base on Japan ensured a smooth flow of supplies, both to units at Inchon as well as Pusan. With naval gunfire support, the Americans also pounded defensive positions on Wolmi-do Island with high explosives and napalm, effectively neutralizing the North Koreans. Securing the island was absolutely critical to success of the operation, because without it, the North Koreans could enfilade the invading amphibious forces with artillery and small arms fire. The capture of key terrain at Inchon, specifically Cemetery and Observatory Hills was also crucial in ensuring that X Corps would have a secure beachhead. Seizing the high ground east of Inchon at Yongdungp’o and Sosa gave the American the advantage of holding key terrain rom which to continue their operations to the east. The capture of Kimpo airfield on the morning of 18 September facilitated the staging of Marine Corsairs flying Close Air Support missions for the Marines on the ground. Further, small unit actions, such as the capture of the causeway linking Wolmi-do with Inchon illustrate the value of highly trained, motivated, veteran soldiers as a combat multiplier. In retrospect, the preconditions for victory were already and in place and the outcome of foregone conclusion; the combination of U. S. naval and air supremacy seem to have guaranteed it. However, the most critical action was Douglas MacArthur’s single minded determination to land X Corps at Inchon instead of the location preferred by the Joint Chiefs, Kunsan, 100 air miles south of Inchon. MacArthur had other options, besides Kunsan, which all seemed more prudent, but he stuck to his guns. Indeed, if he had simply introduced more troops into the Pusan Perimeter, or had made the envelopment more shallow, he would not have ended up with the results he achieved: Namely, a complete disruption of the North Korean LOCs and the recapture of Seoul. Instead of simply pushing the North Koreans back or pushing from another side, CHROMITE was designed to completely unhinge the North Koreans and throw them off balance by hitting them from the rear. Only MacArthur’s decision ensured a quick victory without resorting to a slow, bloody series of battles back north up the Korean peninsula, which would have allowed the North Koreans to retreat along their supply lines. The smashing success of CHROMITE, followed by the recapture of Seoul, coupled with the breakout from the Pusan Perimeter by the Eighth Army, helped the Americans accomplish their principle war aim. The North Koreans were unable to disengage from the American Eight Army units in front of them and reinforce the invasion area. As part of their force was held by Eighth Army, even while withdrawing, North Korean rear area support units were devastated by X Corps. MacArthur’s hammer and anvil technique ensured the virtual collapse of the North Korean army. While the Americans gained their goals, the North Koreans nearly lost everything. In their gamble, they had committed all of their resources, stretching themselves thinly, only to have their logistical tail cut behind them. They retreated rapidly back across the 38 th Parallel, closely pursued by American and ROK units. MacArthur’s decision to land at Inchon, instead of further to the south as the Joint Chiefs would have preferred, was not only in accordance with the classic fundamentals of war, but more subtly, closely adhered to Clausewitz’s approach. MacArthur realized that he had to make a political statement as well as conduct a military operation. The psychological effect of quickly recapturing the South Korean national capital sent a very strong statement to the rest of the Pacific rim, including China and Russia. CHROMITE was shrewdly designed to signal that America stood by her allies and would come through in a crisis. MacArthur’s adherence to the principles of war is a model for future similar operations: OBJECTIVE: General MacArthur chose Inchon as the landing site for the amphibious operation primarily because of its proximity to Seoul, the capital of South Korea. Inchon, located on the west coast of the Korean peninsula, is eighteen miles west of Seoul. MacArthur saw the recapture of Seoul as vital for winning the support of the United Nations and for putting fire into the motivation of the Allied Asian countries. Inchon was thus not only a military objective but a political one. OFFENSIVE: MacArthur saw Operation CHROMITE as the means towards taking the initiative away from the North Koreans. CHROMITE would place the Allied forces on the offensive and gain the decisive momentum required to prevent the war from stagnating and becoming a long, drawn out war of attrition which MacArthur, a veteran of World War One was already familiar with. MASS: The invasion force, X Corps, consisted of 70,000 troops. Intelligence estimates put the NKPA strength in the Inchon-Seoul area at 8,000 soldiers, of whom 1,800-2,500 were garrisoned in the landing area. This was later confirmed by POWs who stated that the Inchon garrison numbered 2,000. The U. S. Eighth Army, in the Pusan perimeter, was occupying the attention of the NKPA in the south and would keep the North Koreans busy in that sector. ECONOMY OF FORCE: MacArthur ordered one Marine regiment out of the Pusan perimeter in order to beef up the 1 st Marine Division, X Corps. This was a great risk, but the 1 st Division commander, Major General Oliver Smith, did not feel that he would be able to accomplish the landings without the regiment. When MacArthur reviewed the risk of pulling one regiment out of Pusan, he reasoned that once the landings were successful, the NKPA would withdraw north to counterattack, thus taking pressure off Eighth Army. MANEUVER: The Americans had the advantage of interior lines at the Pusan perimeter, but were free to exploit exterior lines because of the lack of an opposing naval force. The North Koreans were strung out all along the Korean peninsula with long LOCs. The NKPA was also at a disadvantage because of their terrain induced flanks: the Korean coastline. CHROMITE was designed to be a flank attack with the goal of attacking deep in the enemy’s rear, disrupting his LOCs and cutting off the main force’s avenue of retreat. UNITY OF COMMAND: General MacArthur activated X Corps, appointing his Chief of Staff, Major General Edward Almond, as the commander. This was more critical than it appears on the surface because of the very multi-service nature of the Corps. With one Marine Division and one Army Division, a lesser commander might have decided to let each Division commander have his own area, without a single unified command and staff structure. MacArthur’s creation of X Corps for a single mission ensured that he could pick a commander who would follow his guidance to the letter, ensuring mission success, without squabbling over seniority and interservice rivalries. X Corps’ sole mission was the Inchon landings and the subsequent capture of Seoul. General Almond understood this, and also knew that once the landings were completed, he was to return to Japan and continue his duties as the Far East Command CofS. SECURITY: MacArthur realized that operational security of Operation CHROMITE was of primary importance to the success of the landings. Surprise could not be achieved unless the enemy was caught wholly unprepared. Under a cloak of secrecy, X Corps staged out of Yokohoma and Kobe Japan behind a perfect natural screen, Typhoon June and in front of another one, Typhoon Kezia. SURPRISE: This was achieved partly because of negligible North Korean air and naval capability to gather intelligence on American troop movements. Also, Inchon was not considered the best location for an amphibious assault, by anyone, North Korean or American. Inchon has no beaches, only mud flats. There is also a serious tide problem, with a tidal variance of -. feet at low tide and 32 feet at high tide. However, CHROMITE was a complete success. The assault troops encountered only spotty resistance and friendly casualties were much lighter than expected. Within 24 hours of the main landings, the 1 st Marine Division had secured the high ground six miles east of Inchon. SIMPLICITY: CHROMITE was designed to be a single envelopment. X Corps made the amphibious assault at Inchon while the Eighth Army broke out of the Pusan perimeter to tie down and hold the NKPA in place. This prevented the North Koreans from reinforcing their rear areas. The Eighth Army was then to drive north, pushing the logistically cut off NKPA back north, where the Americans would link up with the landing force at Seoul. CHRONOLOGY OF OPERATION CHROMITE: 4 July- Planning conference chaired by MacArthur, who proposes an amphibious assault designed to cut the North Korean Lines of Communication (LOC) at Seoul. 12 August- CINCFE Operation 100-B issued naming Inchon as the target area for the assault. 23 August- Planning conference in Washington, during which MacArthur convincingly presents his case for the assault at Inchon. 6 August- General Order 24 is issued activating X Corps, naming Major General Almond as the commander. 28 August- The Joint Chiefs concur in principle with MacArthur’s plan. 31 August- Lt. Eugene Clark begins his intelligence collection mission at Yonghung-do. 3 September- JTF 7 OPLAN 9-50 issued. 4 September- Air attacks begin against North Korean forces in the Seoul-Inchon area. MacArthur places the 1 st Marine Brigade under X Corps. 6 September- MacArthur confirms earlier orders and announces that D-Day will be 15 September. 11 September- X Corps units, the 1 st Marine Division and 7 th Infantry Division depart from ports in Japan. 3-14 September- The U. S. Navy’s Gunfire Support group arrives off Inchon and begins the bombardment of Wolmi-do Island with air support provided by TF 77. 15 September- D-Day- X Corps arrives at Inchon. 0500: Air strikes hit Wolmi-do Island. 0630: High tide in Inchon harbor. 0633: 3 d Bn, 5 th Marines land at Wolmi-do Island. 0750: Wolmi-do is secured. 1730: High tide in Inchon harbor. 1732: 1 st Marine Regiment lands at Blue Beach, Inchon. 1733: 5 th Marine Regiment lands at Red Beach, Inchon. 16 September- D+1: 7 th Infantry Division begins arriving at Inchon harbor. 130: Initial D-Day objectives secured. 18-19 September: 7 th Infantry Division lands and moves south of Inchon into a blocking position to protect the beachhead from counterattacks from the sout h. BIBLIOGRAPHY Appleman, Roy E. South to the Naktong, North to the Yalu (June-November 1950). The U. S. Army in World War II. Washington, DC: Office of the Chief of Military History, Department of the Army, 1961. Doughty, Robert A. The Evolution of U. S. Army Tactical Doctrine, 1946-76. Leavenworth Papers No. 1. Ft. Leavenworth, KS: Combat Studies Institute, U. S. Army Command and General Staff College. How to cite Landing at Inchon, Papers

Health and Healing at Your Fingertips free essay sample

Throw out the bottles and boxes of drugs in your house. A new theory suggests that medicine could be bad for your health, which should at least come as good news to people who cannot afford to buy expensive medicine. However, it is a blow to the medicine industry, and an even bigger blow to our confidence in the progress of science. This new theory argues that healing is at our fingertips: we can be healthy by doing Reiki on a regular basis. Supporters of medical treatment argue that medicine should be trusted since it is ffective and scientifically proven. They say that there is no need for spiritual methods such as Reiki, Yoga, Tai Chi. These waste our time, something which is quite precious in our material world. There is medicine that can kill our pain, x-rays that show us our fractured bones or MRI that scans our brain for tumors. We will write a custom essay sample on Health and Healing at Your Fingertips or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We must admit that these methods are very effective in the examples that they provide. However, there are some every day complaints such as back pains, headaches, insomnia, which are treated currently with medicine. When you have a headache, you take an Aspirin, or Vermidon, when you cannot sleep, you take Xanax without thinking of the side effects of these. When you use these pills for a long period, you become addicted to them; you cannot sleep without them. We pay huge amounts of money and become addicted instead of getting better. How about a safer and more economical way of healing? When doing Reiki to yourself, you do not need anything except your energy so it is very economical. As for its history, it was discovered in Japan in the early 1900s and its popularity has spread particularly throughout America and Western Europe. In quantum physics, energy is recognized as the fundamental substance of which the universe is composed. Reiki depends on the energy within our bodies. It is a simple and effective way of restoring the energy flow. There are no side effects and it is scientifically explained. Opponents of alternative healing methods also claim that serious illnesses such as HIV/AIDS and cancer cannot be treated without drugs. They think so because these patients spend the rest of their lives in the hospital taking medicine. How can Reiki make these people healthy again? It is very unfortunate that these patients have to live in the hospital losing their hair because of chemotherapy, losing weight because of the side effects of the medicine they take. Actually, it is common knowledge that except for when the cancer is diagnosed at an early stage, drugs also cannot treat AIDS or cancer. Most of the medicine these patients use are to ease their pain and their sufferings because of the medical treatment they undergo. Instead of drugs hich are expensive and have many side effects, you can use your energy to overcome the hardships of life, find an emotional balance, leave the stress of everyday life and let go of the @ 2006 Bogazici University SFL 6 of 6 everyday worries. Most of the chronic conditions such as eczema or migraine are known to have causes such as poor diet and stress. Deeprooted anger or other strong emotions can contribute to viral infections as well. Since balancing our emotions and start learning Reiki and avoid illnesses before it is too late. Some people may still maintain that in our material world, everything depends on time. It is even lacking time that causes much of the stress that leads to the illnesses we mentioned. How would it be possible to find time to do Reiki to ourselves and the people around us when we cannot even find time to go to the theater? This is one good thing about Reiki; it does not require more than 15 minutes of our time. There is no need for changing clothes or special equipment. It is a wonderfully simple healing art, an effective method of relaxation and stress-relief. Most important f all, it is less time consuming than medicine if we think of all the time we spend taking medicine for some complaints and taking some more for the side effects as well. Having said these, resistance to Reiki would be quite illogical. Reiki is natural and drug-free. What is more, it is easy to learn by anyone, regardless of age and experience. It can be used anywhere, anytime. It also enhances physical, mental, emotional and spiritual well-being and the benefits last a lifetime. It is definitely high time to get away from the drug boxes we store in our drug cabinet!

The Minor Post Exilic Prophets Essay Example For Students

The Minor Post Exilic Prophets Essay Before the Babylonian exile, Biblical prophesy reached its highest point. Prophets such as Jeremiah and Ezekiel changed and molded the scope of Israelite religion. Their writings were intelligent, insightful, well developed, and contained a great spiritual meaning. Following the Babylonian exile, however, prophesy took a depressing downward turn. There are many post exilic prophets, yet their writings are usually short, mostly irrelevant, repetitive, and, for the most part, anonymous. Though this is the case for many of these prophets, their works cannot be overlooked. Haggai and Zechariah were leaders in the cultic reform of the Israelite people. Malachai calmed their fears, and assured them of Gods love. Still other prophets told of a new, Messianic time when the word of the Lord would be held in its former glory. These were the most important works, as post exilic Israel needed not only protection, but spiritual guidance to sustain their society. We will write a custom essay on The Minor Post Exilic Prophets specifically for you for only $16.38 $13.9/page Order now The prophet Haggai was in integral figure in uniting the Israelite people. Upon return to their homeland, the Israelites found most of the infrastructure in a state of disrepair, with the people uncaring for their moral and social responsibilities, to say nothing for their religious practices. (OVC) Even the temple of the Lord had been destroyed. Haggai emphasized the return to a more cultic society. Through Haggai, God explained the plight of the Israelite people, as in Haggai 1:6: You have sown much, but harvested little; you eat, but there is not enough to be satisfied; you put on clothing, but no one is warm enoughWhy? Because of My house which lies desolate while each of you runs to his own house. (Haggai 1:9) The word of Haggai is accepted as the word of God, and the temple is rebuilt in less than four years. I am with you, said the Lord,in Haggai 1:13 when the temple was finally built. (EIB)The prophesy of Haggai did not end with the building of the Lords temple. He offered a message of hope to the people of Israel. Haggai said that the promises made by God would be kept, now that He had a dwelling place within the city. God inspired the people of the newly reformed city, saying: Who is left among you who saw this temple in its former glory?Does it not seem to you like nothing in comparison? The latter glory of this house will be greater than the former, and in this place I shall give peace. (Haggai 2:3,9) He also talks of a time of political upheaval and reform, when he promises to overthrow the thrones of kingdoms and destroy the power of the kingdoms and nations; and I will overthrow the chariots and their riders, and the horses and their riders will go down, every one by the sword of another. (Haggai 2:22)The latter glory foretold in Haggais prophesy is emphasized in the book of Zechariah. Zechariah prophesied in the shadow of Haggai, but gave his words a slightly different spin. He emphasizes, like the pre-exilic prophets, the importance of a moral reform among the Israelites. Zechariahs way of recieving the word of God is very unique among the prophets. The word comes to him in the form of eight visions. These colorful and strange visions make up most of his book. (OVC) The visions are so bizarre that the Lord sends an angel as in interpreter, so that Zeccariah can derive meaning from them. (I have taken descriptions of these visions, from the OVC and other texts, and combined them with actual verses from the bible in order to create these descriptions.)The first of thsese eight visions is that of four angels, whose amazing speed is symbolized by horses. These four angels report that all is at peace with the nation, because the opponents to the nation have been silenced. This is called a time of universal peace (Carstensen, OVC). Even though the land is peaceful, the Lord is not, and he expresses his hatred toward those who have been allied against the Israelites. .ue1c2943ff4973e8fa8e257c7c5cd81d8 , .ue1c2943ff4973e8fa8e257c7c5cd81d8 .postImageUrl , .ue1c2943ff4973e8fa8e257c7c5cd81d8 .centered-text-area { min-height: 80px; position: relative; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 , .ue1c2943ff4973e8fa8e257c7c5cd81d8:hover , .ue1c2943ff4973e8fa8e257c7c5cd81d8:visited , .ue1c2943ff4973e8fa8e257c7c5cd81d8:active { border:0!important; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .clearfix:after { content: ""; display: table; clear: both; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue1c2943ff4973e8fa8e257c7c5cd81d8:active , .ue1c2943ff4973e8fa8e257c7c5cd81d8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .centered-text-area { width: 100%; position: relative ; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue1c2943ff4973e8fa8e257c7c5cd81d8:hover .ctaButton { background-color: #34495E!important; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue1c2943ff4973e8fa8e257c7c5cd81d8 .ue1c2943ff4973e8fa8e257c7c5cd81d8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue1c2943ff4973e8fa8e257c7c5cd81d8:after { content: ""; display: block; clear: both; } READ: Deer EssayThe second vision is of four horns and four smiths. This vision fortells the complete destruction of the enemies of God. The horns may be the four most powerful armies allied against the nation, and the smiths could be the angels send by got to protect the inhabitants of the nation. The third vision begins with a man marking off the city boundaries with a plumb line. Again, and angel interpreter tells Zechariah to inform the man that there need be no boundary lines, because the city shall have no walls. It goes on to say that if there is true faith and belief in the Lord, a city without any defenses will be safer than the most heavily armored city. The second part of this vision is an invitation to the Israelite armies to share in the destruction of their enemies. This vision is significant because it describes the Lord dwelling with his people, an event which creates happiness in and of itself, not only because people are pleased that the Lord is with them, but because the Lord does not choose to surround Himself with depressed people. The fourth vision is very significant, in that the character of Satan is reintroduced as the adversary. Joshua, the high priest, is brought on trial, with an angel as judge. Satan brings these charges to the court, and accuses Joshua. The angel of the Lord removes Joshuas clothes, and replaces them with a white robe, symbolizing the absolution of sin from the Israelite population. Joshua is given the responsiblity of being a moral and spiritual leader in society. In the fifth vision, there is a golden lampstand, adorned by seven lamps. These lamps smbolize the light of the Lord, and His vision, which not only gives light to the people, but oversees the actions of the people, both on and off of holy ground. On either side of the lampstand are two olive trees, representative of Joshua and Zerubbabel. In the sixth vision, God uses a large, flying scroll to symbolize a curse on evildoers, mostly thieves and liars. The curse gives an ominous vision of death to those who disobey the word of God. Though theft and perjury are the only two sins mentioned here, they are probably just symbols of a longer list of greater sins which would fall under this curse. The seventh vision speaks of a woman trapped in a wine cask. The angel lifts the lead cover to show Zechariah the woman, who is called Wickedness. The angel talks of building a temple in the land of Shinar, where she will be sent so that the Israelite land will be absolved of sin. The eighth is a wrap-up, in the tradition of the first vision. Four horsemen bring news that the land is calm, and now that His people are reformed, God is also calm. Later in this chapter, there is also talk of the coronation of Joshua, the son of the high priest. It is told that later, Joshua would build the temple of the Lord, uniting the people and nations of the Middle East. Zechariah and Haggai both told of the rebuilding of the temple and the return to the cultic society by the Israelites. Haggai focused more on the cultic activities than Zechariah. This is not to say that Haggai ignored the moral aspects of society. He believed, through the building of the temple, the Lord would reside in the city, and the community would come together. Zechariah prophesied to the same ends, in that by unifying the people, the Lord would be with them, and further, by rebuilding His temple, the people would return to their former religious ways. God would see this, and want to reside with His people. Through both of these books, there are undertones of a future society, where the power of God would be realized. .u02d2970e4940907ce56b4cff56563e9f , .u02d2970e4940907ce56b4cff56563e9f .postImageUrl , .u02d2970e4940907ce56b4cff56563e9f .centered-text-area { min-height: 80px; position: relative; } .u02d2970e4940907ce56b4cff56563e9f , .u02d2970e4940907ce56b4cff56563e9f:hover , .u02d2970e4940907ce56b4cff56563e9f:visited , .u02d2970e4940907ce56b4cff56563e9f:active { border:0!important; } .u02d2970e4940907ce56b4cff56563e9f .clearfix:after { content: ""; display: table; clear: both; } .u02d2970e4940907ce56b4cff56563e9f { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u02d2970e4940907ce56b4cff56563e9f:active , .u02d2970e4940907ce56b4cff56563e9f:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u02d2970e4940907ce56b4cff56563e9f .centered-text-area { width: 100%; position: relative ; } .u02d2970e4940907ce56b4cff56563e9f .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u02d2970e4940907ce56b4cff56563e9f .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u02d2970e4940907ce56b4cff56563e9f .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u02d2970e4940907ce56b4cff56563e9f:hover .ctaButton { background-color: #34495E!important; } .u02d2970e4940907ce56b4cff56563e9f .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u02d2970e4940907ce56b4cff56563e9f .u02d2970e4940907ce56b4cff56563e9f-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u02d2970e4940907ce56b4cff56563e9f:after { content: ""; display: block; clear: both; } READ: Creative writing: "A flower" EssayThe future society is the focus of the books of Malachai and Obadiah. The prophet known as Malachai could have been anyone. The word Malachai, in Hebrew, means messenger. The author of the book of Malachai told of another prophet who would be born to the earth to prepare the people for the return of their God. The later editors assumed that the prophet was referring to himself, which was not necessarily the case. He brought a word of warning to the Israelites, warning them that their half hearted attempts at sacrifice would not be sufficient. He said, A son honors his father, and a servant his master. Then if I am a father, where is My hon or? And if I am a master, where is My respect? (Malachi 1:6) He goes on to tell the priests how they have upset him so: You are presenting defiled food upon My altar. But you say, how have we defiled Thee?But when you present the blind for sacrifice, is it not evil? (Malachai 1:7,8) The Lord then goes on to invite the Israelites to offer such inferior animals to their governor, and see if their community leader is as forgiving. Much of the post-exilic prophesy is warning, with undertones of a glorious future. Through these prophets, we see a sence of rebuilding, of picking up the nation where it left off. Much of the ceremonial history of the Israelites is shaped in this time period, mostly by Haggai, who believed that a strong sense of ceremony must accompany a strong moral belief to satisfy the Lord. Furthermore, to receive the Lords residence with the people as well as his blessing, there must be a suitable house in which he can dwell. Palaces, beliefs, and the restructuring and rebuilding of society all played a major role in the healing of the Israelite population following the Babylonian exile. These prophets played an important part in leading the people to social stability. Their words are a minor portion of the bible, but the implications of their words drastically shaped the israelite society. Notes:It amazed me that such a minor spot in such a huge book could have such great implications on a society. Had these prophets not interceded in the affairs of the Israelites, the entire Jewish religion would have been on the verge of collapse. Many of the practices and beliefs set during the post-exilic period have lasted in Israel for hundreds of years. I found it ironic, however, that after the nation healed itself, it immediatly began to discuss plans for war with other nations. Throughout the Bible, there are discussions of prosperity and pease, but does it have to come at the expense of other nations? It would have been more economical for the Israelites to at least establish a solid medium for trade, and a constant source of manpower and funds before they began to wage war on other cities. In researching this paper, I found the OVC to be especially helpful. It contained a verse by verse breakdown of the entire book, as well as historical backgrounds. Scripture quotations ar e from my New American Standard Bible. Works CitedCarstensen, Roger N. The Book of Zechariah. From The Interpreters One Volume Commentary on the Bible. Abingdon Press, 1971. Achtemeier, Paul J. Harpers Bible Dictionary. Harper and Row, 1985. Carey, Gary.Cliffs Notes on Old Testament. Cliffs Notes, Inc, 1995. Barker, William P. Everyone in the Bible. Fleming H. Revell, 1966. Brownrigg, Ronald and Comay, Joan. Whos Who in the Bible. CrownPublishers, Inc, 1946 and 1952.Words/ Pages : 2,090 / 24

The Strategic Management Of Ryan Air Tourism Essay Essays

The Strategic Management Of Ryan Air Tourism Essay Essays The Strategic Management Of Ryan Air Tourism Essay Paper The Strategic Management Of Ryan Air Tourism Essay Paper A Jenoir direction adviser is supplying adviser service for strategic direction of the companies. Senior direction squad of Ryan air inside informations on the contracts signed with Jenoir direction consulting company for acquire the confer withing service in strategic direction of the Ryan air s hereafter. As a consequence of this we carried out a strategic analysis in footings of the environment, industry and besides sing the internal public presentation of Ryan air. The purpose of this study is to supply confer withing services to Ryan air for its strategic direction in the hereafter. This study will concentrate on: The strategic analysis of the Macro Environment taking into history the PESTEL factors which will pull out the chances and menaces, Industry analysis utilizing the Porters Five Forces Model and a Strategic Group Model and Internal analysis pulling out the resources and capablenesss and the VRIO utilizing the Value-Chain Model for Ryan air. Thereafter, recommendations will be given as to how Ryan air can better which will be continued in the 2nd portion of this study. Hence, this study will demo how Ryan air can execute better in the long tally by placing the cardinal strategic issues. Table of Contentss EXECUTIVE SUMMARY 1 Table of Contentss 1 1.0 INTRODUCTION 3 2.0 CRITICAL ISSUES 4 2.1 Company Background 4 2.2 Core Problem 5 3.0 ANALYSIS ( MODELS / THEORY USED ) 5 3.1 EXTERNAL ANALYSIS 5 3.1.1 PESTEL ANALSIS 5 3.1.2 Porter s Diamond Model of Ryan air 6 3.2 INDUSTRY ANALYSIS 6 3.2.1PORTER S FIVE FORCES ANALYSIS OF RYAN AIR 6 3.2.2 Strategic Groups 7 3.3 INTERNAL ANALYSIS 8 3.3.1 VRIO/ VRINE of Ryan air 8 Barney s Model for Ryan Air 9 3.3.3 Ryan air Value Chain Analysis 9 4.0 EXTERNAL ENVIROMENTAL ANALYSIS 10 5.0 INTERNAL ENVIORNMENTAL ANALYSIS 11 5.1 Resources and capablenesss 11 7.0 CONCLUSION 13 8.0 RECOMMEDATION 14 9.0 Mentions 15 10.0 APPENDIX 16 10.1 Appendix 1 16 10.2 Appendix 2 17 10.3 Appendix 3 18 10.4 Appendix 4 19 10.5 Appendix 5 20 10.6 Appendix 6 21 10.7 Appendix 7 22 10.8 Appendix 8 22 1.0 Introduction The present concern universe is extremely complex, competitory and fast changing. Ryan air started in twelvemonth 1985 with merely 57 staff members and with one 15 seated propjet plane from the South of E of Ireland to London Gatwick which carried 5000 riders on one path. Ryan air was the first budget air hose in Europe and besides more successful low cost air hose in Europe. Ryan air s competitory advantage is its ability to turn and surpass others as it is Europe s first low-fares, no-frills bearer and in malice of economic instability there has been a growing in net incomes. ( Ryan air 2006 ) Harmonizing to Viljoen and Dann ( 2003 ) strategic direction is defined as the procedure of identifying, taking and implementing activities that will better the long tally public presentation of an administration by puting waies and by making on traveling compatibility. Presently in 2006 European air line industry confronting a background and the burgeoning budget sector. In order to analyze Ryan air s strategic will be focus on External, Internal environment and Industry. External environment will be analyzing the factors in the macro environment which influence hereafter industry growing and development, factors impacting current and future profitableness, place of rivals and strategic groups within the industry, to derive the drive forces of the industry, kineticss and eventually to understand international fight. Further more this analysis focal point on how Ryan air wants to make value for clients, its client value and competitory advantage, its activity value concatenation, client value the value proposition and finding the concern theoretical account to present the value place, short term and long term focal point and sustainability and methodological analysis of analyzing concern scheme. In concluding this analysis will concentrate on Ryan air s current strategic direction positions and how it can profit by utilizing strategic direction theories and the agencies by which the organizational efficiencies of Ryan air would be improved and urge to direction squad of Ryan air for bettering scheme execution. 2.0 CRITICAL ISSUES 2.1 Company Background Ryan air started in twelvemonth 1985 with merely 57 staff members and with one 15 seated propjet plane from the South of E of Ireland to London Gatwick which carried 5000 riders on one path. Ryan air was the first budget air hose in Europe and besides more successful low cost air hose in Europe. Ryan air s competitory advantage is its ability to turn and surpass others as it is Europe s first low-fares, no-frills bearer and in malice of economic instability there has been a growing in net incomes. In placing the current concern scheme we would be analyzing the vision, mission and aims of Ryan air. The mission of the Ryan air is to go Europe mostly paid low menu by turn overing out proven low cost no frills in all markets in which we operate to the benefits of riders, people and portion holders. ( Ryan air Report, 2007 ) Ryan air s societal duty is supplying good service to the riders. The vision is to firmly set up itself as Europe s cargo low menus scheduled rider air hose through continued betterment and expanded offerings of its low menu service ( Ryan air Report 2007 ) . Ryan air s aims are 40 per centum addition the market portion within the low menu air hose sector, in 2012 dual the one-year rider transit to eighty million and to quadruple Ryan air s one-year net income up to 1,230 billion. 2.2 Core Problem Ryan air being one of the taking budget air lines in Europe, which is presently confronting crisis. Though they were executing good during the last few old ages, presently European air line industry confronting a background and the burgeoning budget sector. Therefore it is necessary for Ryan air to see the causes of the crisis and necessary action good on clip. Due to this ground Jenoir direction advisers will be analyzing the external, internal and industry, whether Ryan air could over come this barrier. 3.0 ANALYSIS ( MODELS / THEORY USED ) 3.1 EXTERNAL ANALYSIS 3.1.1 PESTEL ANALSIS Pestle analysis is of import for identify Ryan air s schemes through macro external factors. These factors are in the air hose industry to understand Ryan air s future external menaces and chances. ( Refer Appendix 1 ) Political and Legal Security solution is the current move of authorities about air hose industry, which will increase the cost of service. Governments can take an action if there will be any difference in concern trades from Ryan air with Airport. The Ryan air must besides accommodate its schemes to accommodate the authorities statute laws and policies and must give more attending to the political of the state where they operate. Ryanair have been involved in assorted legal differences with authoritiess both in Ireland and the EU sing their concern trades with airdromes and air hose regulation organic structures. Economic Factors Global Economic recession in 2001-2003 had adversely affected many states and in had prostration the fiscal schemes of the company. Due to the recession the income degree of the people has come down due to that most people are proroguing or call offing their air travel. Socio cultural Factors After the September 11th incident in USA air travel as become a high hazard in concern in air line industry. More security steps are taken and the riders are confronting troubles. This has become a immense menace to air line industry. Technological- Ryan air s web site is the largest travel web site in Europe and this could assist them to increase e-commerce and advertisement gross. Their in flight cyberspace gaming, satellite telecasting and web-based check-in is an added advantage for Ryan air. Environmental Factor: The impression that the universe is becoming smaller and a move towards eco friendly environment by commanding noise degrees and green-house C emanations. 3.1.2 Porter s Diamond Model of Ryan air Porter s diamond theoretical account for Ryan air is stated in appendix 2 severally. 3.2 INDUSTRY ANALYSIS 3.2.1PORTER S FIVE FORCES ANALYSIS OF RYAN AIR Dickering Power of Supplier Ryan air s chief aircraft provider is Boeing and other one is Airbus. Switch overing cost will be high when change the aircraft. Fuel monetary values will impact Ryan air s cost straight, so they are extremely dependent the fuel monetary values and besides it is really large menace of their strongest side. Generally regional airdromes have small bargaining power if they are to a great extent dependent on one air hose but twenty-four hours by twenty-four hours their bargaining power increasing because of the competition between low cost air hoses. Besides of those regional airdromes, bigger airdromes have really immense bargaining power. ( Refer Appendix 3 ) Dickering Power of Customers Ryan air is the low cost air hose for all Europe finishs and clients are particularly in recession times extremely monetary value medium. It is really easy to alter their air hose and it is In this client s cognition about the cost of service is high and there is no client trueness for Ryan air. Even though there is no client trueness, dickering power of clients is low. Ryan air is the cheapest air hose for all Europe finishs and clients are particularly in recession times extremely monetary value medium. Menace of New Entrants There are tonss of barriers to entry and it is really risk to be new in air hose industry. The capital that will put in this sector is really high. It is besides difficult to take a topographic point current competition and besides difficult to happen suited airdromes for the flights. Menace of Substitutes There is non any trade name trueness of clients and Ryan air preferred client relationship is non close relationship. If their clients find better manner to travel they will non experience any vacillation to take it. So the menace of direct and indirect replacements is really high and the most of import point is there are no shift costs for the clients. Competitive Competition The market is extremely competitory. Most of Ryan air s cost advantages can be imitative instantly. In Europe it seems like there is an understanding between Ryan air and Easy jet about non to vie caput to caput. However if any company does make up ones mind to vie on the same footing as Ryan air it will be extremely critical for Ryan air. 3.2.2 Strategic Groups Strategic Groups have been defined by Finlay ( 2000 ) as groups of concern that are likely to react likewise to environment alterations and be likewise advantaged or disadvantaged by such alterations. Porter ( cited in John et al, 1997 ) , suggests that an industry can hold merely one strategic group if all houses followed basically the same scheme. At the other utmost each house could be a different strategic group. Strategic Group Map analysis below of the European Airline industry will bespeak that Ryan air has to vie with Aer Lingus and EasyJet really closely while British Air passages and other national bearers are in the part. Other smaller budget air hoses based across Europe such as FlyBE, German Wings and Hapag Lloyd Express besides pose competition in paths which they normally compete ( Small Masters, n.d. ) . This diagram besides shows how the Mega bearers compete within their strategic groups as opposed to the Mid-Sized bearers. Private Mega Carriers: American Airlines British Air passages Mid-Sized Carriers: FlyBE German Wingss Aer Lingus EasyJet Government-Owned Carriers: British Air passages Bulgaria Air Government No: of Finishs High Low Ownership 3.3 INTERNAL ANALYSIS 3.3.1 VRIO/ VRINE of Ryan air VRINE MODEL The top direction should be able to place the resources available in the administration soon in order to measure whether the resources available are sufficient plenty to implement the schemes. So the result of the Reconstruction depends on the resources available at that clip. VRIO of Ryan air Value, Rarity, Imitability, Organization Ryan air values its high service public presentation. The air hose is known for its rigorous observation on promptness, high rate of flight completion, and low luggage loss. It purchased modernized fleet which leads to less expensive care with unvarying trade names used while high aircraft use strengthens its concern and fiscal sheet. The rareness of Ryan air is based chiefly on its strategic placement and direction operations. Its execution on low menus service and high degree of client service bringing made Ryan air strong and competitory compared to other houses in the same field. Other houses in the same industry barely find their ways in copying the same operations and strategic planning. Ryan air produced effectual planning and direction operations in which it leads others to copy. Not all of the touchable and intangible resources like package, fleet designs, substructure, organisational civilization, and knowledge direction can be imitated. Causal ambiguity, clip compaction di seconomies and way dependences are factors which affect the trouble of other houses to copy effectual programs of successful houses like Ryan air. Barney s Model for Ryan Air The top direction should be able to place the resources available in the administration soon in order to measure whether the resources available are sufficient plenty to implement the schemes. So the result of the Reconstruction depends on the resources available at that clip. Harmonizing to the Barney s theoretical account can analysis Easy Jet as Ryan air s rival. Easy jet has adequate resort. For an illustration they have big figure of air trade and their skytrax star rate degree is high, so easy jet is valuable. Easy jet is non rare because same scheme what easy jet presently utilizing is other rivals besides utilizing. Easy jet can easy to copy to another company because low menu and besides they have adequate replacements ( for an illustration Train, ship ) . Easy jet is competitory para. ( Refer Appendix 4 ) 3.3.3 Ryan air Value Chain Analysis Ryan air strongly manages and signifiers relationships with different providers for an illustration. Boeing and nutrient, drinks etc, to do certain goods are received of demand criterions and on clip in order to add value through out its value concatenation. In order to add significant value for its service by supplying low cost and straight proctors relationships with airdromes around Europe, so they provide subsidies to the airliner in order for them to supply low cost and seen as adding grater value for clients. In order to cut down the cost and supply low cost to clients Ryan air contracts staff for aircraft handling, fining and luggage handling to 3rd parties at competitory rates every bit good as engine fixs and heavy cares of its aircrafts. Therefore reduces direct exposure to employee relationships and differences cut downing costs all through value concatenation. In order to add greater value for client, the aircraft staff e.g. pilot, cabin crew, they holds near relationships, giving the right preparation doing them to experience confident to reply on flight inquiries. The airliner has a committee placed for its aircraft crew linked with the gross revenues of responsibility paid goods. Therefore close direction with aircraft crew ensures good labours turnover cut downing the menace of staff being absent for flights, therefore seen as adding value for clients. ( Refer Appendix 5 ) 4.0 EXTERNAL ENVIROMENTAL ANALYSIS The external organisational environment includes all elements bing outside the boundary of the organisation that have the possible to impact the organisation ( Daft, 1995 ) . The environment includes rivals, resources, engineering and economic conditions that influence the organisation. The external environment can be farther conceptualized as holding two beds by and large and task environments. The general environment is the outer bed that is widely dispersed and affects organisation indirectly. It includes societal, demographic and economic factors that influence Ryan air. The most of import portion refering in the undertaking environment which is closer to the organisations ; its includes the sectors that conduct twenty-four hours to twenty-four hours dealing with the organisation and straight act upon their basic operations and public presentation: providers, competition, clients and the labour market. ( Refer Appendix 3, 6 ) 5.0 INTERNAL ENVIORNMENTAL ANALYSIS All organisations have strength and failing in its countries of concern. No organisation is every bit strong or weak in all countries ( David, 2005 ) . The procedure of internal environment analogues that of the external analysis. Resources come in many signifiers form common factor inputs to extremely differentiated resources that are developed over a adult male old ages and are really hard to retroflex ( Collins and Montgomery 1998 ) . Internal environment analysis involves a survey of civilization, construction and resources including engineering adapted by the inception. 5.1 Resources and capablenesss Ryan air s chief touchable resource is air trade. Their intangible resource includes things such as company s repute ( first budget air hose and low menu air hose ) , trade name name ( Ryan air ) , proficient cognition ( 100 per centum online ticket engagement ) , patent and hallmark. A competitory advantage is the set of factors and capablenesss that allow houses to systematically surpass their challengers. ( Refer Appendix 7 ) Tangible Resources Air trade Technical Promotion Equipements Competences Monetary value, Quality service, Reliability Competitive advantage of Ryan air Capabilities Low cost, High net income Intangible Resources Ryan air s Repute Brand name Low menu Technical cognition Figure 1: Resources based position if competitory advantage of Ryan air 6.0 SWOT ANALYSIS This analysis is an effectual manner of placing internal strengths and failings of Ryan air and of fact-finding chances and menaces of the external environment. ( Refer Appendix 8 ) Strengths Ryan air is the largest and most successful of Europe s low cost air hose. This fact is strongest merchandising point for Ryan air. Consequence of this low cost scheme, which increases clients and air hose, is spread outing quickly. Ryan air s web site was the largest travel web site in Europe. And the fifth most recognized trade name on Google. Harmonizing to the Ryan air one-year study 2006, Ryan air s accessory grosss ( include not flight agenda services ) had climbed by 36 per centum. Failings Ryan air is the least favourite air hose in the universe. Passengers who travel in Ryan air lose their baggages really frequently. Ryan air staffs are considered to be really unfriendly and there is common issue that the procedure ever delays. Ryan air was merely mid scope or below norm in its P/E multiple relation to equals like easy jet, whose portions had risen by 46 % during the twelvemonth. Ryan air has been criticized for many facets of its client service. Opportunities They have possible market portion. Because low cost air hose market portion non reached the peak degree. Ryan air has better chances to rule and catch up with the competition in the European air hose industry in footings of supplying more choice service. The uninterrupted enterprises of the company in variegation of its gross resources besides open new chances to do the concern become stronger to outgrow all its rival companies. Menaces Ryan air faced assorted challenges as it entered the 2nd half of financial 2007. The air hose itself predicted that its excess capacity edifice would make uncertainness about the success of new paths, locations and other troubles. These were excess selling and discounted menu costs incurred in establishing new paths, every bit good as overcapacity taking to monetary value film editing by challengers. 7.0 Decision By taking into consideration the above analysis, Jenoir direction adviser believe Ryan air has gained competitory advantage since there is a greater chance and strengths sing to the air line industry. Based on the External, Internal and Industry analysis, there are some major issues which were identified by Jenoir direction Consultant analysis squad in relation to Ryan air have failings and menaces. There are many countries which Ryan air should workout. Systematic, healthy and an organic organisation contribute much to the success of Ryan air. An organisation with clear aims and capable to pull everyone to work with these aims will take to its success. For air hoses, the hereafter will keep many challenges. Successful air hoses will be those that continue to undertake their costs and better their merchandises, thereby procuring a strong presence in the cardinal universe air power market. Therefore taking into consideration these damaging impacts to the entity Jenoir direction Consultant analysis squad formulated certain recommendations for Ryan air to execute the undertaking of a guideline in get the better ofing these failings and menaces, by consistently using these recommendations. Ryan air will be able to change over its current failings into chances and strengths in the hereafter. However risk direction in the strategic direction must be given an of import consideration in strategic direction program execution procedure. 8.0 RECOMMEDATION Based on External, Internal and Industry analysis, Jenoir direction advisers is recommended that Ryan air see the move their concern with low cost scheme in to international market, so Ryan air should has a elaborate program for this and be able to supply good client service to the clients like by holding discounted flights, publicity to maintain the competitory advantage at a stable manner within its rivals and besides will necessitate to concentrate more on the nucleus competition that will assist Ryan air to practically plan suited air hose operation within their market. There are some other recommendations for Ryan air, Ryan air, being the market leader in the budget air hose industry is executing really good as of now. But it does necessitate to take into history all the factors discussed supra. Ryan air besides has to do certain that even though Michael OLeary s tactics work today, they may backlash tomorrow. Ryan air should decelerate down on the aggressiveness of its strategic planning and execution so that it can avoid acquiring into problem with the authoritiess and stop up paying 1000000s. In order to retain its employees, actuate them and besides another agency of cutting costs, Ryan air can follow a similar scheme that of Jet Star s JEN ( Jet star Employee Network ) . This intranet package is both the edification and the functionality necessary to garner, portion and communicate cardinal corporate, HR and clip critical staffing information. Head of Corporate Relations, Simon West off says JEN delivers ongoing nest eggs of about $ 130,000 yearly ( Story, 2009, p.18 ) . 9.0 Mentions Collins, D.J. , Montgomery, C.A. ( 1998 ) , Competing on resources: scheme in the 1990s ( Volume 73 ) , Harvard Business Review Daft, Richard L. ( 1995 ) . Organizational Theory: Cases A ; Applications. ( 4th edition. ) : West Printing Company David, R.D. ( 2005 ) . Strategic direction: constructs and instances. ( tenth edition ) : Prentice Hall of India Find Article ( 2005 ) . EasyJet to come in Irish Market for first clip. Retrieved April 21, 2010, from hypertext transfer protocol: //findarticles.com/p/articles/mi_m0CWU/is_2004_Nov_23/ai_n7074328/ ? tag=content ; col 1 Find Article ( 2009 ) . Company Watch Ryanair. Retrieved April 22, 2010, from hypertext transfer protocol: //findarticles.com/p/articles/mi_6781/is_2009_August_24/ai_n42028112/ ? tag=rel.res1 Hodgson, N. ( 2009, November 20 ) . Ryanair set to catch EasyJet in JLA ranks. Daily Post Liverpool. RetrievedApril 19, 2010, from hypertext transfer protocol: //findarticles.com/p/articles/mi_8008/is_20091120/ai_n42256727/ Hubbard, G. Rice, J. A ; Beamish, P. ( 2005 ) . Strategic direction believing analysis action. ( 3rd edition ) . Pearson instruction Australia Lagadec, K. ( 2008 ) . Airbus and Boeing face a dark and painful hereafter. Post Carbon Institute. Retrieved April 20, 2010, fromhttp: //www.postcarbon.org/article/40546-airbus-and-boeing-face-a-dark/13913-energy The Airline Industry. ( n.d. ) . retrieved April 21, 2010, from hypertext transfer protocol: //adg.stanford.edu/aa241/intro/airlineindustry.html Viljoen, J. , A ; Dann, S. ( 3rd Ed. ) . ( 2003 ) . Strategic Management: Planning and implementing successful corporate schemes. NSW, Australia: Pearson Education Australia. 10.0 APPENDIX 10.1 Appendix 1 PESTLE ANALYSIS OF RYANAIR Political Environment National air hoses supported by certain states Europe brotherhood enlargement with new paths and new rivals. New European Union regulations and ordinances. Due to the authorities stableness touristry will be addition, which is good for Ryan air. New different revenue enhancement policy for different states. Economic Environment Menace of Ryan air is increasing fuel monetary value. Taxs and Interest rates Decrease of US dollars Increasing concern category traveling The menace of the replacements Rise of airdrome handling charges SOCIAL FACTORS Increasing Grey market, which is the trade of a trade good through distribution channels, which while legal, are unofficial, unauthorised, or unintended by the original maker. Populations growing does an ageing population impact them i.e. babe boomers, tonss of people in that life phase have more disposable income to pass Safety solutions Tendency Technological FACTORS Internet gross revenues and Increased cyberspace competitions High velocity trains Online cheque in Low fuel usage Legal FACTORS Privatizing of air hose industry Illegal subsidies from airdromes Competition Torahs in air power industry Allegations of false advertizement Rules and ordinances about Carbon emanation degree Environmental FACTORS Noise degree controls, Global warming,2.6 % of Carbon emanation in the EU, so this gas will consequence Green house 10.2 Appendix 2 Porter s Diamond Model of Ryan air Factor Condition Demand Condition Firm scheme construction and Rivalry Related A ; back uping Industries Change Government Firm Strategy, Structure and Rivalry Environmentally concerned. Entrants of other Low Cost Carriers Factor conditions Technological promotion. Demand conditions Demand is increasing for Low menus air travel. Related and back uping industries Car hire, Hotels, Travel insurance, Baggage tracing, Free metropolis ushers, Ticketing, Aircraft handling, Airport manager and other services 10.3 Appendix 3 Porter s Five Forces theoretical account Dickering power of Supplier Dickering power of Buyers Menace of New Entrants Menace of Substitutes Competitive Competition 10.4 Appendix 4 ( Beginning: VRIO theoretical account / Barney s theoretical account hypertext transfer protocol: //www.web-books.com/eLibrary/ON/B0/B58/033MB58.html ) Competitive Deductions from Recourses ( Easy jet as Ryan air s rival ) Valuable Rare Difficult to Imitate Without replacements Competitive Deduction Yes No No No Competitive para 10.5 Appendix 5 Value Chain Analysis of Ryan Air Firm Infrastructure ( Head Quarters ) Technology Development ( Internet, Integrate system, Low tech selling, Internet gross revenues ) Human Resource Management ( In house, Low cost preparation, Management control, Limited crew, public presentation contracts ) Procurement ( Boeing price reduction, Alliances, Low cost, out beginnings A ; private ) Inbound Logistic ( Quality preparation, Low cost provider, Airport understanding ) Operation ( No frill, low cost ) Outbound Logistic ( Reliable service, speedy turn around ) Selling and Gross saless ( Free promotion, Low cost, publicities, Internet gross revenues ) Servicess ( High productiveness, Limited resourses ) 10.6 Appendix 6 Location of the organisation general undertaking and internal environments Technological CUSTOMERRS Undertaking Env Internal Environment Socio cultural LABOUR Market Employees Culture International Rival Management Suppliers Legal/ Political Economic It can be noted that SUPPLIERS forms an built-in portion of undertaking environment and the function of importance of providers of constituents. 10.7 Appendix 7 Resources There are two sorts of resources, touchable and intangible which can farther be categorized into fiscal, human, physical and rational capital. Physical Resources which Ryan air possesses is 196 Boeing aircrafts. Huge sum of money was being spent for the aircraft care and they need to maintain the resources proper and running to do certain that these will non harm their low cost construction. They besides have the youngest fleet in the whole of Europe with a extremely fuel efficient capacity. Fiscal Resources Ryan air is the highest net income devising low cost structured air hose. Harmonizing to OHiggins ( 2007 ) , Ryan air s net incomes have been increasing 8.5 % on norm per twelvemonth. It besides goes onto say that in its Annual General Meeting in 2006 ; the air hose had delivered 12 % addition in net net incomes despite a 74 % addition in fuel cost. Human Resources Initially Ryan air started with merely 25 employees and had 3500 people by the twelvemonth 2006 and all of them are entrenched with a cost film editing attack. Ryan air employees a really much dedicated as Ryan air pays its employees good. In its 2006 one-year study it claimed to hold the highest wage figures than any other major European air hose. Besides by orienting rolls, the bearer maximized productiveness and clip off for crew members. The biggest HR advantage Ryanair has is Michael OLeary. Intellectual Capital The highest per centum of pie of ELFA is still being showed by Ryanair and because of its tremendous experience of its senior direction squad in the same industry. Michael OLeary joined as a Director in 1988 and was appointed CEO in January 1994. Captain Ray Conway was appointed Chief Pilot in June 2002 holding joined Ryanair in 1987. He has worked in Irish Air Corps for 14 old ages taking attention of Training and Transport Squadron.

Human Resource Management at the organization Term Paper

Human Resource Management at the organization - Term Paper Example There are environmental protection laws that govern the operations of every organization in the country. These regulations offer guidelines on how organization should take care for the environment in respect to aspects such as the air pollution, land and soil conservations or even care of water recourses. These laws tend to protect the well-being and the needs of the larger community, who also rely on these resources. There is also the overall duty to protect the interests of the future generations (Armstrong, 2008). Employees are quite sensitive and are protected by employees’ laws enacted by the legislative and other workers unions. These rules and regulations protect the workers from exploitation or mistreatment in the work place. The compliance officer continually reviews the relationship of the management and the employees to ensure that the workers are treated fairly. The employees have their set of responsibility towards the organization. Complying with the laws ensure there is decreased conflicts within the organization thus increasing employees motivation and consequently improved productivity. The organization will also be extra-vigilant on the chances of laws regulating the type of activities the company engages and its major products as well. Compliance officer would always be interested in the safety of the organization activities and the products do not harm the larger public. The focus is protection of the customers who require safe and quality goods for their consumption. The existence of the organization could be at stake in case these laws were violated within the organization. Monitoring the changes affecting such areas ensure that the company is kept clear of any illegal issue with government law or other regulators (Pate, 2012). HR Job Description The Human Resource department entails the management of day-to-day operations of employees’ procedures, programs, and policies. The major areas of responsibilities entail such functi onal areas as departmental development, training and development, compensation, employee relation, Human Resource Information System, organizational developments and employment (Robert & Mathias, 2011). The job entails a number of roles that needs to be performed for the HR department to remain effective in meeting its objectives and the overall organization goals as well. These include: Making plans of recruitment, human resource development, and trainings. Building of professional development programs that aim to benefit all employees in company. Formulating the promotion policies and replacement of personnel. Overseeing the making of personnel budget. Planning human resource for business, production, and corporate strategy. Establishing of bonus and wage by laws, stimulant policies, and incentive along with employees’ preferences to work. Organizing and implementing functions of administrative and its tasks according to Board of Directors requirements. Engage in building o f regulations and making plans related to the use of equipment and property of the company. Making of plans and supervision of compliance with various laws governing the organization. Sometimes the responsibilities assigned to employees may not match the job description provided during recruitment. If this situation is not controlled, it can lead to increased claims that can harm the company. In case they do occur, it is safe that the HR department be ready to deal with